It’s simply good marketing with what they’re doing and thus far, the Mac App store works like it should and simply gets out of the way and let’s you buy apps. Once you get familiarity with using a service, and that service proves reliable and worthy, then people will generally return and further their use. The decoupling of the apps from physical media is huge, and you can tell Apple is aggressively attacking on price to get people to at least buy one app. Though we plan on covering this a little more intensely in the next episode of OWC Radio, here’s a quick preview of some of our first impressions… OWC Mike H’s Review Simply click the price and the App Store will deduct the price from your iTunes account (or ask for a credit card if there are insufficient funds), then download and install the software on your Mac. Now you can find a piece of software you’d like to purchase and install. Once your computer restarts, relaunch the App Store and log in using your Apple ID (or get one if you don’t have one). However, don’t buy anything yet restart your computer first-there have been reports of a glitch in connecting to Apple that can be remedied by doing this. Once your computer has restarted, Select “App Store…” from the Apple Menu. Select “Software Update…” from the Apple menu to both upgrade OS X and install the App Store. In order to use it, you will need to make sure you’ve updated your computer to OS X 10.6.6. Effectively, the Mac App Store allows you to buy and install applications on your Mac much in the same way that you do for your iOS device(s). Introduced in October as part of the upcoming OS X 10.7 Lion, it was also announced to be offered as part of 10.6 Snow Leopard.
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